Welcome to Marketing
This course will introduce you to the world of retail marketing. The course focuses on trends and global influences in marketing, and the importance of customer service in developing a customer base and maintaining customer loyalty.
Assignments for the course will be posted here throughout the semester, so be sure to check back often.
Assignments for the course will be posted here throughout the semester, so be sure to check back often.
BMX3E - Marketing and Retail Course Outline - Feb 2013.pdf | |
File Size: | 537 kb |
File Type: |
Homework / Assignments
Week of Feb 4-8
Mon - Tues - 5 Functions of a Business Wed - What is Marketing Thurs - 11 Activities of Marketing Fri - Snow Day |
Week of Feb 11-15
Mon - Snow Day Tues - Brochure Assign Wed - The Marketing Mix Thurs - Moon's Case Study Fri - Work Period |
Week of Feb 19-22
Mon - Family Day Tues - Product Depth / Width Wed - Product Design Thurs - Product Features Fri - Star Optical Case Study |
Week of Feb 25-Mar 1
Mon - Price Determinants Tues - Supply & Demand Wed - Supply & Demand 2 Thurs - Pricing Policies Fri - Pricing Evaluation |
Week of Mar 4-8
Mon - Work Period Tues - Channels of Distribution Wed - Logistics Thurs - Logistics Method of Transportation Fri - Work Period |
Week of Mar 18-22
Mon - Finding a Good Location Tues - Snow Day Wed - Place Evaluation Thurs - Work Period Fri - Introduction to Promotion |
Week of Mar 25-28
Mon - Types of Advertising Tues - Evaluating Advertising Media Wed - Effective Retail Advertising Thurs - Review and Lesson 5 Evaluation Fri - Good Friday |
Week of Apr 2-5
Mon - Easter Monday Tues - Lesson 5 Eval Wed - Lesson 5 Eval Thurs - Lesson 5 Eval Fri - Lesson 5 Eval |
Week of Apr 8-12
Mon - Lesson 5 Eval Tues - Demographics Wed - Psychographics Thurs - Literacy Test Day Fri - Snow Day |
Week of Apr 15-19
Mon - Consumer Trends Tues - Consumer Profile Assignment Wed - Lesson 6 Evaluation Thurs - Finish lesson 6 evaluation Fri - |
Week of Apr 22-26
Mon - Buying Assignment Tues - Finish Buying Assignment Wed - Lesson 7 Evaluation Thurs - Finish lesson 7 evaluation Fri - Introduction to Surveys |
Week of May 6-10
Mon - Tues - Wed - Thurs - Fri - |
Week of May 13-17
Mon - Tues - Wed - Thurs - Fri - |
Week of May 21-24
Mon - Tues - Wed - Thurs - Fri - |